light awards

Canon Light Awards promo video

Following on from the blog entry below, Canon did a short promo video that included my shoot in it. You can view the video beliw and I appear at about the 30 second mark. 

 

The Light Awards has gone LIVE as a real-time creative photography competition. Taking place across Australia in four major cities, each round of the Canon Light Awards LIVE pushes creativity, skill and technique to the extreme. Check out some highlights from the kick off in Adelaide. Next stop, Sydney, 6-7 August.

Make the world a better place

I created this image for the Canon Light awards in Adelaide as part of a brief following a master class presented by Toby Burrows, a Sydney based commercial photographer. 

The brief was to create an image to advertise a new line of bottled water without being too obvious or literal about it. So using a single light source, a fish bowl, blue paper, water and a cordless drill, this simple image eventually came to life and was expertly finished off by some powerful words quoted by my colleague Peter Barnes. Although he may not actually be a professor on paper, his words still suited the image perfectly and were profound nonetheless. 

The technique was simple - create a vortex of water with the drill and shoot it, freezing that movement. The hard part was choosing the right image out of over 300 pictures. I didn't want to see bubbles as they would give away the sense of scale; I wanted to give the illusion that this was a large mountain or iceberg against the sky with the sun rising behind it. 

So here it is, an image I'm proud of accompanied by a quote that we should all consider.